The iPhone Effect

eMarketer's recently published market research on Mobile Social Networks has surprising insights on the convergence of mobile market with social networks, highlighting key trends. The chart comparing the behavior of iPhone, Smartphone and regular phone users isn't an exception. While the differences are somewhat expected, the contract is pretty stark: an iPhone user is more than 10 times more likely to do a search, watch an on-demand video or access a social networking site compared to a regular phone user. While the differences between iPhone and Smartphone users are not as large, they're still significant. The chart below tells the story pretty clearly. It's one of the first interesting comparison stats I saw on the topic. (check out the report mentioned above for more details)