According to latest metrics data release by comScore, basically 3 out of 4 people from the US internet audience watched an online video in February of 2008. While YouTube attracted 80 million viewers to MySpace's 50 million, each YouTube user watched over 4 times as many videos as a MySpace user. Average online video duration was under 3 minutes.
While the gap in traffic rank (according to Compete.com) between MySpace and YouTube narrowed to just 1 earlier this year, the search volume on Google for YouTube was more twice as much as MySpace. On another related update from Hitwise, Google's traffic referral for online videos went up by 44% during the last 12 months while MySpace's share of referred traffic fell 25% during the same period.
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